[apsurd]

+1

i learned recently that we pay $20/month for a hubspot app to intake our sendgrid webbook data and display it on a hubspot profile.

email engagement metrics are very useful so it makes sense.

one day we stopped seeing events in hubspot. sales had to give me their account password, i looked into it, no logs, no visibility, not even a status page. i sent a support ticket.

in the next few days i learned how to make a hubspot marketplace app and brought it all in house. it was non trivial and not ideal use of time, but now we have 100% visibility. everyone thought it was the right choice.