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by captainchaos
5066 days ago
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What I don't understand is why someone would target bots to only Facebook click advertisements. Facebook offer the ability to create ads that also allow users to Like a page, RSVP to an Event, or Install a Facebook app -- all of these things would require 1) Javascript to be enabled and 2) a Facebook account. If bot Facebook accounts were created they would need to be at a fairly large scale to be effective (which would be difficult given that Facebook is fairly effective at finding and disabling obvious fakes -- anyone in this space has a hard time just creating a second testing account) and would be visible to advertiser since they can run analytics reports and view individuals who have acted on this types of ads. So, I'm more inclined to believe that if anything this a competitor of the advertiser gaming the system as some others have suggested. Still, like others I'm interested in seeing some of the data on this one. |
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