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by Mixtape
489 days ago
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IMO, poor website UX plays a big part in this too. People are far less likely to Google "[city] public works" if "public works" is a top-level menu item on the city website. When you first need to click a hamburger menu, hover over the "departments" entry, select "other departments", and then pick "public works" from the site header though, Joe Public is just going to do a search. |
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