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by kube-system 483 days ago
I don't think people are buying vehicles based on the recall procedures. But Tesla did prove that recall costs could be reduced by doing OTA updates.
1 comments

Maybe not recalls specifically, but the continued improvement of Tesla's software even after purchase is absolutely a selling point of their cars, especially in the era before widespread Android Auto and CarPlay when the software in cars was almost universally awful.
At least, as long as they actually are improvements. Not every OTA has been well received by owners. I don't have a problem with OTAs for bug fixes, but I'm personally weary about OTAs that change features. Tesla's tendency to treat their OTAs like their cars are an agile software project is not to my personal taste.

CarPlay has been around long enough, does get OTA updates, and I personally prefer that model because it is strictly scoped to the infotainment, and won't change the way my windshield wipers work.