[jononor]

I think this is a key aspect. Advertising is what brings in the money after all, to keep the service running. And arguably this market is 3-sided: advertisers, content creators and viewers. And as any multi-sided market there is a huge problem of bootstrapping. Advertisers will not be interested until there is sufficient viewers. Viewers not interested until there is enough content/creators. But creators not interested until there is enough viewers/advertisers. One would need a really smart plan and excellent execution getting into a place where such a model starts to be sustainable or feeding into itself. The economies of scale regarding video hosting might mean that a break even point requires millions of monthly users.