[Foy]

Isn't most mass media fairly uniform anyways? I remember hearing criticism that the Rwandan massacre was overlooked for quite a while because most airtime / view attention was dedicated to the OJ Simpson trial.

[sznurek]

Agreed. My point was that uniformity will increase when content will be provided by one company (take Google Glass for example).

And you are right - it's partially happening right now. I highly doubt if website can gain popularity while being banned from Google search result.