[corin_]

Is the bus not the same as the magazine, where you can go "oh look an advert, I'll just ignore that and get back to my content"?

I'm not sure about the value of magazine adverts, I've never worked in print advertising,MIT even at a few dollars that would mean you have to pay double. If they raised prices to do that, the higher price could/would drive some people away, meaning you'd then have to pay more to cover those lost sales..

[rblackwater]

I've been thinking about this, and I believe there is a distinction since on the bus I am paying for the conveyance, not the content, so at no point do I ever consciously look at the advertising. For a magazine, I am consciously reading the content and they are putting advertising where my attention is directed. It doesn't help that the advertisements in a magazine pad it out so it looks like it has more content than it would otherwise.

I think that is more like a bus that detours to certain shops instead of taking shorter routes. You'd be paying for the conveyance and they would be abusing that by taking your time to gain themselves more money.