[RadiozRadioz]

Anybody else see this coming a mile off? This had all the hallmarks of a large corporate trying to enter a random market just for the sake of it.

When I first encountered Chime, my first thought was "Why?". There was no differetiating factor, they had the same features as everybody else, so there was no justification for the product existing. It was just Amazon's lame implementation of the same tool you already use.

[toomuchtodo]

Many AWS customers are large, lazy enterprises with inertia and many competing interests/silos internally. AWS gets their hooks in (ReInvent marketing, "innovation" buy in, etc), and well, you spend where it is easy to spend: AWS, as they're already onboarded as a vendor. The product doesn't have to be better, the spend just has to show up at the same accounts payable department.