[carlosjobim]

It's not about sitting directly in the sun, it's about sitting in well-lit, open environments. Normal laptop screens cannot handle that very well, and they cannot handle direct sunlight at all.

The ideal application for this technology is in a smart phone. That's the device that people use most out doors.

Also don't forget that there are a lot of people who work outdoors and need to check things and write things down when they're in the field.