[thepasswordis]

I don’t get it. Why did they not just sell this as a hardware device? The projector on it is cool. That alone starts competing with my Apple Watch.

These guys figured out an entire new category of hardware peripheral, and did what I understood to be some pretty cool engineering to make it work.

WHY do people push this closed off ecosystem stuff? Seriously I do not get it.

[phonon]

Because they were selling it below cost? They needed the service fees for the company to be viable.

[thepasswordis]

So raise the cost until it's profitable and see who buys it.

[coffeebeqn]

Because it didn’t really work on the hardware or software side. And it cost $700 which puts it into competition with some very powerful devices