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by _gd3l
5066 days ago
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The last thing the tech world needs is people walking around calling themselves "growth hackers". Actually, the last thing the tech world needs is stuff like this, from the article: If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working. Stop making up "markets" and "niches", then making crappy products to try and be "viral" in these areas, then calling yourself a "growth hacker" or something as ridiculous and valueless. Build something because you love it, not because a "growth hacker" determined that it was a "pre-market fit". |
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But you can't be mad at the business people moving in, optimizing the process because they got into the business because they saw an opportunity to make money.
I'm sure tv writers felt the same way about the first rise of infomercials and televangelists. Hucksterism works and it's good capitalism. And it always annoys the creative people who see themselves as artists or artisans.