[uallo]

It is not entirely clear who wrote these descriptions. Maybe it was not the vendor. At least their website https://plausible.io/ has a much better wording.

   > No need for cookie banners or GDPR consent
   > 
   > Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.