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by ivandorian 491 days ago
Not long ago, it was all about SEO. Nowadays, it’s more about building reputation and trust. When you see a real face and a name—someone you can connect with on LinkedIn—it instantly boosts the credibility of a startup or any company you’ve never heard of. Even if AI writes the content, once you know there’s an actual person behind it, the trust factor jumps.

While SEO and organic reach are still useful tricks, more and more people are turning to ChatGPT and its alternatives as their search engines of choice. This shift means that Google traffic is taking a backseat to the curiosity and engagement of LinkedIn users.