[conductr]

I’ve found opposite to be true. Several instances where I was shown only paid rentals via Apple search result but then found I had it available for free on one of my existing subscriptions. I basically lost trust in Apple search results and stopped using it.

[basisword]

Was that streaming service integrated with Apple TV? As the Netflix case shows you not only need the app, but it needs to integrate with the TV app to show in the search results.

[conductr]

The fact I am unaware of integration status of each app also renders the feature rather useless

[madeofpalk]

Not sure whether its naivete or not, but considering how poorly Apple does at things like search, I'm much more inclined to believe this is just incompetence.