[jbreckmckye]

In fourteen years I've never seen a scrum project that includes user feedback.

At best it led to a stakeholder demo where some business people would look at a form or something, ask some minor questions, then a new cycle would begin (with its context switching, planning stress and perverse JIRA games - all the negatives of Scrum).

I don't think many companies use such regular user feedback in their development process.

Perhaps it's that they don't need to? I actually think a lot of company dysfunction happens when the "official" system purports one set of goals (user feedback, regular pivots) but the "real" system purports others (executive driven initiatives, long sales cycles)

[gcanyon]

Most of the scrum projects I've worked on have been for mass internet users, where feedback came in the form of AB test results. Our current scrum process includes close review with customers, albeit not on a strict two-week/sprint basis.