[gb]

I think you're more likely to lose people immediately with that hurdle - I certainly wouldn't install Silverlight just to view a video to see if I was interested in a service, but if the video made the service look interesting enough I might well download a plugin to try it.

[stormideas]

Seems obvious to me now! Will sort it out.

[tower10]

I was more than happy to download the Silverlight plugin (I didn't have it installed). After an apparent successful install (latest OSX) and restarting Firefox, I'm told the plugin's not installed. I don't know how typical this is but perhaps Silverlight's not ready for the prime time yet?