[josephlord]

At the moment no data is collected and I won't start until after the (non-free) opt out is in place. The only current data collection is that I've set it up to offer to send an email in a number of error conditions and even if selected the user will get to see and edit the email before it gets sent. The error email is certainly in the version currently in review by Apple but for some fatal errors it may even be I the released version although I haven't received any error emails yet.

The data that I currently plan to collect includes device type and software version, number of items in use, purchases they have made. I also plan try to analyse the extent to whether people are making use do nested lists or if that is an unnecessary complication. I may also log frequency of use and how much some particular features are used.

I do not intend to collect the contents of the lists or any personally identifiable information although I will create a unique ID for each device so that I can track usage over time.

I was a Product Planning Manager for Sony's TVs in Europe for about 4 years. I was working closely with engineers and in a technical area but was also working closely with the marketing teams and my main role was really business development. At first working with cable operators in Across Europe to get them on board with offering their services directly on the TV without using a STB (using a CI module which Digital TVs in Europe must support). Later it involved satellite and for the last 2 years it was mostly working with the channel owners and other content players to get them onto Sony's IP platform.

It was interesting and I enjoyed it but there was too much travel (a week in Tokyo 3 times a year plus probably 2 trips to Europe every month). It also started to feel slightly hopeless, even the dominant player in the TV business (Samsung) is barely making money and Sony isn't the leanest most nimble company and hadn't made a profit in TV for a number of years.