[B-Con]

"story" is used more abstractly then that.

Literary storytelling is one thing, but we also function in daily life by taking in raw information and then distilling it down to a simpler narrative, aka a story. Effective communication accounts for this and creates a narrative for you to latch onto.

Creating a narrative, aka, story telling. It's ready to see the inspiration for the phrase, although yes the result is an overloaded term.