[jemfinch]

Is "revelation" really too tough a word for the authors of this article or the readers of Wired?

I really don't appreciate this linguistic trend in the tech community to turn verbs into nouns in a non-standard, ad hoc way when perfectly fine nouns exist. I (unfortunately) hear it with "ask" fairly frequently at work, and it makes me feel like Jules from Pulp Fiction ("Use 'ask' as a noun again, I dare you...")

Can anyone shed some linguistic light on this trend?

[jacobolus]

Pretty sure the “reveal” here is supposed to be this kind: http://en.wikipedia.org/wiki/Reveal_(arts_and_showbusiness)

Which is slightly different from “revelation”, though I agree with you that “revelation” is better word in this context.