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by fenomas
489 days ago
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> This style of writing didn't start as a font from some company. TFA doesn't suggest that, at all. A font is a concrete instantiation of a writing style, and TFA is about the history of one such concrete instance - not the general style it's an instance of. Also the connection to drafting and lettering stencils is discussed in some detail midway through. (Also more generally: kind of amazing to imagine reading an article of this depth, that mentions years of obsessive research and links to the author's 1200-page book on the history of typing, and thinking: "yeah this guy probably doesn't know about drafting".) |
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What I'm saying is that there are many "concrete instantiations" of drafting lettering style, that all look basically the same, because they all came from the same source, and Gorton is just one of them. So what we're seeing in elevators and on plaques is not "Gorton" specifically. While in contrast we do see Helvetica specifically on NYC subway signs, Johnston in the London tube, etc.
Too fine of a point? Perhaps. And also, it doesn't take away from the quality of the essay which is a delightful romp through the history of draftman's lettering showing up in all sorts of forgotten utilitarian places.
(But I've got to ask - what's with the ad hominem at the end? We should be above that.)