[dfltr]

Short answer: Yes.

Slightly longer answer: Depending on the business, building organic inbound traffic via evergreen content like blog posts can be an effective way to get potential customers in the door. This type of inbound lead is usually higher quality and lower cost overall than paid ad traffic, which has gotten pretty miserable over the past few years.

[ai-christianson]

Interesting. Well, it must be worth it seeing as almost every single business is doing this. Or maybe it's just cargo-cult? Is there any data on the effectiveness?