Big tech is working on a few models that should beat ElevenLabs in terms of pricing and quality. Eventually Deepseek will opensource theirs and cause ElevenLabs to be sold to Disney to stay relevant or something.
If you look at the significance of the place (The Tian'anmen is literally on the national emblem of China, and the tomb of Mao is on the square for example), it's hard to rename something that widely known. It's much easier to pull one of the events that happen there under the rug, because unlike in the west the name is associated to much more.