[LordDragonfang]

From the title I thought this would be a site to get, like, weird startup gadgets that never took off. Looks like this is just craiglist for office furniture/IT from startups.

[kokanee]

I thought the title was saying that OP's e-commerce website had failed

[mattigames]

This grammar issue is often solved by adding a hyphen, as in "failed-startups"