[JohnBooty]

From my consumer's perspective: amen. At least in the US they were always "like Toyota, but a bit more fun."

I have a friend who worked for Honda as an engineer in the past decade and he concurred. He said the goal was seemingly to make everything as "mid" as possible.

Their utter snoozing on the hybrid/EV game is baffling. I am not sure how much of that was a failure to see the future, and how much of that was (perhaps?) due to Toyota snapping up a bunch of patents on basic concepts.

My extremely loose understanding is that you can't realistically build a hybrid without licensing a bunch of Toyota's patents, but, I could be wrong. (I mention it in the hopes that somebody with actual understanding can confirm or correct)