[tmd83]

People do love trumping up what they have done. Developers feeling their project was absolutely essential when it might be more about NIH. But are any categories of people more used to trumping up their pointless work so high that any reasonable person would be too shameful to attach their name to the narrative? I guess PR people and politicians can compete with them or even take the first two places.

This doesn't take away from what wondrous thing a designer can achieve. It's an enormously difficult thing to design something that's functional and pleasing and in some cases provide a mood (calm, fast, serious). This sort of bullshit from what I imagine uber expensive designs rebranding major corporations simply highlights the value and rarity of a good designer.

I'm curious were they ever serious about their craft? Or the pursuit of promotion and glory took away their original ethos or they drunk the cool aid so much that they actually believe what they are saying?