[gottorf]

> I think that's a decent yardstick

I have relatives who suffered under imperial powers who to this day refuse to buy products made in that country, even though they're objectively good and in some cases the best in the market. I hardly think the trauma of war makes for good judgment, even decades removed.

[margalabargala]

Let's say you convinced your relatives to stop boycotting those products. Then, the CEO of a company behind one of those products, appeared at a political rally in the ex-imperial country, wearing the symbols and colors of thebold imperial regime, and waving a flag showing the old imperial borders.

I think your relatives would be quite justified in boycotting that one product.

You can make your purchasing decisions however you like. Other's don't. Ignoring war trauma makes someone a shit businessperson, at best.