[dylan604]

any time i read quotes like that, i immediately start rolling my eyes that people actually believe the words being uttered. "symbolizes the imagination and evolution" yeah, that's what a color says to me. these are essentially Rorschach level tests where it says more about the person than anything factual

[BoorishBears]

You just need to learn to embrace the Pepsi Universe: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

(For newcomers with limited time, scroll to the last 2 pages)

[crtez]

Is it bad that I kind of find myself almost…respecting how ludicrous it is?

[dylan604]

on no, it's definitely award nomination level for the effort/effect, and we all know it's just an honor to be nominated. i'm not sure if it's a "you really like me" level or not though

[disqard]

This is... genius, or parody? I can't tell.

[BoorishBears]

The same folks (Arnell Group) did a redesign for Tropicana.

Tropicana lost 30 million dollars in sales and had to revert the change.

They also spent 35 million on a campaign to advertise the redesign (also ran by the Arnell Group)

https://www.thebrandingjournal.com/2015/05/what-to-learn-fro...

[imp0cat]

https://news.ycombinator.com/item?id=32064324