[mikepurvis]

That seems like the current model in tech, to the point that companies are eventually renamed for their only product (RIM -> BlackBerry, Sun -> JAVA, dotCloud -> Docker), but there are also a few Asian megacorps that have their fingers in seemingly everything, think of Yamaha and Mitsubishi.

[wilsynet]

I do not recall Sun being renamed into “Java”. It was acquired by Oracle as Sun Microsystems.

[devchix]

Sun changed its stock ticker from SUNW to JAVA. It never mattered for a dying company. Solaris packages were named SUNWxxxx, and was never renamed.

[pnp]

Correct, I recall the stock ticker symbol was renamed to JAVA, but not the company.

[mikepurvis]

Yes I should have clarified that that was stock ticker (or found another actual example).

[achenet]

to my knowledge, Sun never actually made money off of Java, their main source of revenue was always selling hardware (indeed, one of the reasons Oracle bought them out was because Oracle was one of the biggest consumers of Sun's hardware).