[riffic]

in my mind, identi.ca is a red herring. What really matters is the platform, StatusNet. This is a software package that, kind of like Wordpress, can be installed on your host allowing you to run your own microblog service.

This package, and the underlying OStatus protocol, is where organizations that want to retain control over their own reliability and namespace should be looking.

[shampoo]

I agree entirely. But identi.ca is the most popular implementation of status.net and it hasn't taken off. identi.ca, status.net, etc, need to offer something else that twitter.com, other then Freedom.

[riffic]

I think that's a marketing problem, rather than technical.

[msutherl]

It's a product problem, rather than technical.