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by tpm 494 days ago
They have lifelong customers, but those also don't live forever and can change their opinion, and if the carmakers don't adapt, they won't survive. For the last 19 years we have been buying Toyota, but I'm slowly starting to look for a new car and it has to be an EV and Toyota is currently very underwhelming in that regard in our market.
2 comments

Prime example: we leased 3 Nissans in a row (dipping our toes in with an Altima and then 2 Rogues in a row), so 9 years worth, but prior to the last turn-in, they released a new Rogue that was smaller on the inside (but I believe may have been slightly larger on the outside), sapped the power out of the base engine (our Rogues had some pep in their step), and as the final nail in the coffin, raised prices by 15% or so and lowered the lease residuals- the net effect was a worse automobile with a ~30% higher monthly payment.

Going from under $350/mo to over $500/mo on a 36-month low mileage lease made what had been an easy decision one way (just get another Rogue) into an easy decision the other way (get a different vehicle from a different manufacturer).

When you venture into the pricing tiers of higher-quality automobiles, you need to be equipped to play in that market. Nissan wasn't, at least in our situation, and it cost them a loyal customer.

Meanwhile I bought a 2024 Toyota that gets 10mpg and I fucking love it.
Which 2024 Toyota gets 10mpg?

For example, the formerly beefcake Landcruiser went from a beastly guzzling v8 in 2021 to a weaker v6 in 2022-2023, and now, in 2024, a weak 2.4L supercharged 4-cyl sipper.

R.I.P. Landcruiser of old, you were an ultimate vehicle in your category.

If you drive a new Tundra or 4runner with a lead foot in the city, you're probably going to get 10-ish mpg. Of course, that's just talking about stock vehicles. Plenty of modifications you can do a car to make it less fuel-efficient ;-)
I honestly don't understand how anyone can not be ashamed talking about their car getting 10 MPG.
Good for you, not so good for the climate, but we get our oil from Putin and I'd rather not to.