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by tpm
494 days ago
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They have lifelong customers, but those also don't live forever and can change their opinion, and if the carmakers don't adapt, they won't survive. For the last 19 years we have been buying Toyota, but I'm slowly starting to look for a new car and it has to be an EV and Toyota is currently very underwhelming in that regard in our market. |
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Going from under $350/mo to over $500/mo on a 36-month low mileage lease made what had been an easy decision one way (just get another Rogue) into an easy decision the other way (get a different vehicle from a different manufacturer).
When you venture into the pricing tiers of higher-quality automobiles, you need to be equipped to play in that market. Nissan wasn't, at least in our situation, and it cost them a loyal customer.