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by neom
491 days ago
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Tail Winds + Vision into-> Mission into-> Purpose. A world class leader understands deeply the coalescing ripples of shift across multiple sectors that result in the change their business is addressing, using this knowledge and extending it out into the future is called vision. If you can paint a good vision, you can then explain some missions people could go on over the period of time that matches your vision that results in positive things for the group, this is how an individual finds their purpose and is a prerequisite for a high functioning team (see tuckman's). The reason this is hard from a leadership perspective is that humans do not hear messages the same way, so you have to do what we call message modulation, where you tell the story many different ways depending on the constituent you're addressing until or such that, they understand what you are saying. You also have to be careful your modulation doesn't introduce confusion, 1 2 | 3 4 - if pipe is your baseline message, to be good at this, you have to think about what happens when 1 and 4 converse. |
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So few leaders understand this. Its not common, not even among 'successful' leaders. More than anyone likes to admit, lots of businesses big and small built their backs on exploiting some luck and then achieving a relatively dominate position and holding it by the virtue of traditional business tactics. There's alot of copying, and very little actual innovative thinking.
This is even true of 'visionaries' but I think there is a difference between outright copying w/ refinement vs taking technology (or technologies) and using them in genuinely unforeseen ways, or otherwise marrying them together in ways nobody else really has.
Most success is entirely circumstantial. Right place, right time, things out of the control of anything. Certainly thats not visionary. Its refining someone else's idea (which is different than taking existing technology, refining it, and using it in entirely different ways than it was intended)
Steve Jobs was unique in that he forged success despite circumstances. In multiple aspects of Apple's history there was no good reason for them to succeed the way they did but he actually had genuine vision. Few others have had that kind of vision. Bill Gates demonstrated this earlier in his career (by the late 90s, Microsoft was exploiting monopoly not visionary innovation). Perhaps a few others I can't think of off the top of my head right now.
I can't say the same for 90+% of business people. It should be more humbling than it is. Unfortunately every CEO seems to think they have the 'magic' and they don't.