[CPLX]

I guess. But a story is different than a list of facts. It has a protagonist and narrative elements that imply a sequence of events and causality.

Many people do in fact try to tell people about products or services by just stating a bunch of facts.

But as humans we’re wired to understand stories, not lists of facts. We don’t really process facts without context, and if there’s no main character or narrative our brain instinctively fills that in.

So sure, marketing isn’t literature. It might even be a horrible thing that should not exist. But there is in fact substance to the conversation. There’s marketing that tells and story and marketing that doesn’t.