[probably_wrong]

I feel your pain. I recently bought a book on storytelling and it contains no hints whatsoever on how to tell a story. Just like this article, the book it's all "connect with your audience by opening with an emotional story" but not a single paragraph on why (say) a joke told by a comedian has much more punch than when I retell it.

Obviously reading about comedy is probably like dancing about architecture, but nonetheless I'd expect some discussion on the delivery itself. Otherwise it's just "storyplanning".

[dogline]

Yes. I've been trying to take about what makes good storytelling, or even stand-up comics who can keep an audience interested in a wandering story, and those skills are what I'd think would be valuable in a business setup. Seems like readable analysis of this sort of thing should exist.

[maxwell]

Stories and jokes are made of, or at least delivered with, words. Architecture (and music, as Elvis was referring to) are not.