[DenisM]

Don't take it the wrong way, but you're trying to squeeze your users into the rigid frame of your preconceived notions about who they are. Changing people is a very difficult job. I understand you put a lot of effort into your product and feel entitled to steer it as you see fit, but it's far more productive to do what the topic post suggests - ask the users who they are and what they care about. In other words, reconsider your decision not to segment.