[palata]

Not sure either :-). I guess I agree with the parent that I don't like all the noise people can make around "storytelling", when they actually sell a "new revolutionary kind of" paper clips to people who did not need them in the first place.

[zigzag312]

Ah, you mean convincing people they need something they don't. While that is true for some cases, there are a lot of needs people and companies already have.