[neom]

It's one of the first lessons I teach the founders in my classes, I learned it building DigitalOcean, I think it was Michael Dell who told me "yeah your job just becomes saying the same thing different ways all the time". Best I've seen at it is Flo the founder of mesosphere.

Don't think you can build a startup into a business if you can't learn how to do this.

[matwood]

And it’s a good lesson. The first hurdle for many (me included) was getting over the fact I’m going to repeat myself - a lot. And that’s ok. There’s a reason Coca-Cola still advertises. Repetition works. When telling someone the story, you never know what’s in their head at that moment. They might be thinking about some other important thing they have to do that day and not hear anything you said.