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by echelon
495 days ago
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> I personally love this. The tech is awesome, but the E-Ink company is holding it back. We would have had large and cost effective displays well over a decade ago if E-Ink (the company) didn't patent patrol the technology. It's impossible to do anything in this space without touching their patents, and so independent of their direct involvement and licensing, there's no third party innovation or competition happening. These displays have had so much promise, but they've taken decades to evolve into diverse shapes and sizes. And they still cost an arm and a leg relative to other display technologies. Other commentary: https://news.ycombinator.com/item?id=26143779 https://news.ycombinator.com/item?id=26173409 |
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One example I particularly liked is Mirasol, who was abandoned despite being owned by Qualcomm out of all companies (HIGHLY unlikely to be scared by a patent troll, considering Qualcomm could be arguably described as a patent troll themselves).
It's simply ridiculous to think that eInk would torpedo their own technology out of incompetence/malice/whatever yet these ideas keep being parroted here without _any evidence whatsoever_ as if it was gospel from the gods.
The real reason, of course, is that this technology is hard (plain physics), and that there's little investment because most consumers could not care less. The supposed advantages of eink are paper-thin at best (contrast sucks and keeps getting _worse_ after each generation, and that is without taking into account the color ones), customers have a hard time distinguishing it from other technologies such as reflective/memory LCDs (which practically beat them in every metric you can think of, even power usage -- except for long enough periods of idleness which are not of interest to any consumer), and at the end of the day most people will choose a backlighted LCD over all these alternatives anyway...
See Garmin, which started with reflective LCD watches for outdoor usage, and the moment they experimented with a plain old fugly backlighted LCD they decided to replace most of their series, _even the ones for primarily outdoor usage_, with backlighted LCDs (e.g. Fenix 8). Customers just buy shiny flashy screens more, what can you do about that?
eInk survives because they're actually one of the cheaper techs, which is the only reason talking about "billboards" is even remotely plausible, and even then they're having a hard time.