[wyattshacker]

That's true. "Woke" has become a catch-all for logical, moral reasoning and behavior that in any way contradicts pure profit motive. I misused the term. And SHOP definitely was never a haven of actual woke corporate policy. But even slightly leaning towards woke = big trouble in the current political environment, even if it means condoning sale of hate speech or related goods.

[collingreen]

I truly didn't mean to imply you were misusing it - I think it is super broad now and your usage, as you described, was relatively new for me (re: unbridled greed vs oppression).