[lordhexd]

I HATE advertising on YouTube/Spotify/Websites but don’t really mind them on Instagram and actually sometimes quite enjoy them on TikTok.

The first difference for me is that on YouTube/Spotify/Websites they obscure the content and force you to watch/see the advertisements but on Instagram and TikTok it’s just as easy to skip an advertisement as it is a video/actual content.

The second difference is that usually the advertisements on Instagram and TikTok are targetted based on my preferences anyway so I’m more likely to look at it and often even interact with it.

The third difference is that on TikTok especially where I actually sometimes look forward to the ads, they are actually putting the customer first rather than their product. The videos are sometimes viral content variations which are interesting to watch or short stories which have product in them.

It’s the same as influencer marketing with product reviews. I make an effort to watch those if I’m looking for a product in the same category or sometimes just to know what’s currently out there, but that’s effectively also advertising just that it puts the customer first.

So while I agree some forms of advertising are cancer, I appreciate others and don’t want the good kind to go away because I don’t know everything and sometimes it’s only through advertising that I discover new brands and products that have become my go tos.