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by politician 5069 days ago
Have you watched Dan Ariely's TED talk on irrational decision making? Your revised pricing tiers reminded me of the discussion about tom, jerry, and "slightly ugly" jerry around the 15:00 mark. If you haven't seen it, it's interesting that you've stumbled on the effect independently.

You might find that further tweaks push more people to the agency tier by creating a "slightly ugly" agency instead of a "slightly ugly" studio -- freelancer.

http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...

1 comments

Love that talk, thanks. I do have some ideas for tests I want to run in the future when I get back into optimization mode.