It's an awesome motto that's served them extremely well. Google's ability to frame themselves as the "good guys" is the only real marketing advantage they have.
So it's their "motto advantage" that attracts everyone in using their services? I guess giving their services away for free doesn't count for anything?
I wouldn't include their pricing structure as part of their marketing, though it doubtless attracts many users. (So do their algorithms, but those aren't included in their marketing, either.) And insofar as they have a reputation for giving away their services for free, that's a part of their heroic image.