In this case, I wanted to map out all companies within an industry for which I am building a solution (a voice and chatbot agent to automate all front-desk tasks).
This meant getting a list of companies and estimating their size to see which ones are the best to target first (e.g., multiple locations, consistent revenue).
I also wanted to get an overview of which software all these companies are using since the solution I am building has to integrate with their existing solutions. So besides knowing the big players in the market, this helped me to map out (for the most part) which companies are using which systems) to then narrow down on which ones make sense the most to integrate first based on their market penetration and availability of APIs.
Then I'm scraping the data from the actual booking site (which uses one of the identified software), to get their menu of treatments, descriptions, prices, and durations. With this, I'm building demos that create a simple showcase of how the agent could look to help them automate their phone calls, chat messages, and social media interaction.
The thing missing would be the integration with their booking systems and some additional personalization of their agent, but I'm planning on using these demos to make the pitch feel more real easy, in an efficient. way.
So it helps in any case where you want to get a more detailed overview of an industry (relying on google maps data) and if you're trying to identify which booking, ordering, etc. software they're using.
This meant getting a list of companies and estimating their size to see which ones are the best to target first (e.g., multiple locations, consistent revenue).
I also wanted to get an overview of which software all these companies are using since the solution I am building has to integrate with their existing solutions. So besides knowing the big players in the market, this helped me to map out (for the most part) which companies are using which systems) to then narrow down on which ones make sense the most to integrate first based on their market penetration and availability of APIs.
Then I'm scraping the data from the actual booking site (which uses one of the identified software), to get their menu of treatments, descriptions, prices, and durations. With this, I'm building demos that create a simple showcase of how the agent could look to help them automate their phone calls, chat messages, and social media interaction.
The thing missing would be the integration with their booking systems and some additional personalization of their agent, but I'm planning on using these demos to make the pitch feel more real easy, in an efficient. way.
So it helps in any case where you want to get a more detailed overview of an industry (relying on google maps data) and if you're trying to identify which booking, ordering, etc. software they're using.