[runfaster2000]

This is all true. The only part that is potentially misleading is that the target doesn't need to be a blog. A blog is a fine target, however. The key activity is spending time to articulate a message with enough clarity that another person will understand what you meant and that they will conclude there is some value in it. There are lots of avenues for this.

It's not limited to this, but in the workplace I think of this as "write it down culture". People who write things down often have the most tested and credible ideas, with the first and most important judge being themselves.