[sbov]

Of course there's a divide.

Users are using a free service that they enjoy and want to continue to be free. Those who invest in Facebook want to make money because they're risking money. You have faith that they'll figure out their adwords, but are you putting your money where your mouth is - are you (or your friends) risking thousands or millions of dollars on your faith?

This really isn't anything new or unique to Facebook though. Customer satisfaction doesn't automatically make something a good investment.