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by 1vuio0pswjnm7 494 days ago
[Discussing Instagram prior to Facebook acquisition.]

"Mark: Hmm. Engagement metrics?

Engineer: 23 mins daily per user. Teens. 94% return weekly. But here's the kicker: Their EXIF scraper tags locations silently. Imagine layering that with FB's graph. Hyper-local ads without asking.

Mark: Go on.

Engineer: They're a Trojan horse."