[kstrauser]

> iOS and Android have no relevance in this discussion as they are not real OS'es.

"Mavicas and Digital Elphs have no relevance in this discussion as they are not real cameras. You cannot expose film with them, you cannot do work on them except for taking candid pictures and sharing them with friends. And that's how it will remain."

It is always dangerous to assume that you're in the market you think you're in, and not the market that your customers are telling you that you're in. Microsoft seems to believe that they're in the "real computer OS" market, but their customers believe they're in the "lets me run my apps" market. And to those customers - whose vote ultimately matters the most - Windows is competing directly with OS X, iOS, and Android as a way for people to run the software they want to run. Increasingly, that software is the kind of stuff that runs on the tablet or smartphone that they're doing most of their computing on.