[somenameforme]

There's a practical reason with two sides to it. Most small companies simply won't know this rule even exists, if it passes. And as various other jurisdictions pass various other laws relating to AI, this will gradually turn into hundreds of laws, very possibly incompatible, spattered across countless jurisdictions - regularly changing with all sorts of opaque precedent defining what they exactly mean. You'll literally need a regulatory compliance department to keep up to date.

And such departments, staffed with lawyers, tend to be expensive. Have these laws affect small business and you greatly imperil the ability of small companies to even exist, which is one reason big companies in certain industries tend to actively lobby for regulations - a pretext of 'safety' with a reality of anticompetitive behavior. But by the time a company has 10 million regular users, it should be able to comfortably fund a compliance department.

[diebeforei485]

Small companies don't have to implement the ability to stop marketing or political texts if the customer replies STOP. Twilio, Amazon SNS, and other companies further down the stack do it automatically.

I assume foundational models will include it in all text they emit somehow.

Just how Zoom tells everyone "recording in progress" as soon as you press the record button, to ensure compliance. Or indeed Apple's newish call recording feature.