| Good question. I run Monologix, which creates driving test prep apps for Canada, US, UK and Australia, for each state/province and vehicle type (eg - "US DMV Driving Tests" app), as well as a free webiste at DrivingTests101.com for 11 countries. The business model is free lite version (with ads) and in-app purchase on Apple and free apps monetized by ads on Android. Business model on Apple is changing more to free and monetized by ads. O We have the #2 education app in Canada with very high clickthrough rates and it makes peanuts, but I enjoy the passive income. When it is a free app, you need a large market, good volume and a high clickthrough rate for ads to make any money. All in all, it is a very competitive and tough spot to make money, but there are one-off successes and the app market and global reach is incredible. It is fun getting emails from 16 year olds saying they were able to get their driver's license by using our material. Here's a great email from the parent who made their teenager use our website: "I can confirm its usefullness. I required my youngest son to use this and pass 10 tests in a row with a 90 or better before we would take him to the DMV for his learner's permit.
He aced his test, and has much better road knowledge than my older two sons who I only quizzed directly out of the DMV manual." |