[ahoka]

We do, but people are maximizing utility and not minimizing costs.

[DiscourseFan]

Its more than that, our whole social world is constructed by financial possibility. The very reason that you are able to go see a cool movie or try that new restaurant or take a vacation is because someone or some entity, usually a bank, has calculated the risk of the loan or investment into whichever enterprise you are requesting goods or services from. Which is to say that the element of that risk which is non-quantifiable is still articulated within the boundaries of a certain quantity.

[iancmceachern]

Not really.

Were focused on cutting coupons and not growing food in victory gardens.

We do a performance, a performative version of cost savings that is veiled in corporate marketing tactics and such.

If you were truly focused on minimizing cost you would learn to be self sufficient. Sometimes that's costly, but pays off.

We now frame things in terms of corporate marketing and our whole economic "complex"

It's like you think you are saving money by buying generic soda, then you realize you don't even need soda.