[hirako2000]

OVH or to hundreds of other less known infra providers.

The barrier to entry for these providers is simply, "low". So margins got to be low.

The thing that holds Hetzner and the likes is you can't purchase a package, follow the setup instructions to make cross disciplines engineering departments. It is no wonder Amazon, Google and Microsoft built a comprehensive cloud. They were in the engineering business.

It doesn't imply Hetzner aren't doing a stunning job at what they do or that running an infrastructure farm is a walk in the park.